ABOUT ME

• A broad-based understanding of theory and practice of marketing, consumer behavior, and retailing with a global perspective
• Extensive consulting, speaking and training experience spanning a variety of organizations (commercial and academic) and geographies (Europe, Asia, North Africa and the Americas).
• Ability to customize to client needs (across companies, industries, and countries)
• Innovative approaches and solutions to client needs
• Highly interactive and dynamic training experience

 SUMMARY OF CONSULTING AND TRAINING EXPERIENCE

 CONSULTING EXPERIENCE

– Founding a university (Azerbaijan)

– Export promotion, Egypt (Cairo)

– Marketing the country of Ghana as a tourism destination (Ghana)

– Retail marketing and HR training strategy, Migros Turk (Turkey)

– Retail marketing and customer service training, Migros Turk (Turkey)

– Marketing curriculum development and capacity building (Cairo and Alexandria Universities, Egypt)

– Segmentation and positioning analysis, Shepherd Center Hospital (USA)

– Competitive analysis and marketing plan development, HoneyBaked Ham Co. (USA)

– Marketing a city, Buford (USA)

– Marketing feasibility analysis and strategic recommendations, Americas’ Mart (USA)

 TRAINING AND DEVELOPMENT

Training in marketing and global/international business:

– Hewlett-Packard (Austria, Germany, Israel, Russia, Turkey)–Channels marketing and retailing

– Migros (Turkey, Russia)–Store manager development with international residency

– The Coca-Cola Company (China, Turkey, USA) — Cross-cultural competency; marketing    principles; current marketing trends; brand strategy and management

– Women’s entrepreneurship development (Morocco)– Crafts marketing

– Egyptian Exporters Association (Cairo)– Export marketing strategy and training

– Edelman PR (Atlanta)—Cultural dimensions of global/international business

 Executive Education in marketing and global/international business (academic):

– Sorbonne University (France)

– University of Cincinnati (USA)

– Cairo University & Alexandria University (Egypt)

– FGV Fundação Getúlio Vargas University (Brazil)